Mat Maxwell, The Swon Brothers
We recently released a new Mountain Vista Video tour and didn’t want canned background music. It had to be special. Mat Maxwell, bassist for the Swon Brothers came to the rescue.
Mat has been a guest at Mountain Vista Cabin and had a great feel for what we wanted to convey in the video. Mat’s beautiful guitar work greatly enhanced our creative process. We’re thrilled our partnership with Mat, Kurt Boxdorfer of LegendMediaPros.com and voice artist Shellye Copeland produced outstanding results.
Mat had heard about Beavers Bend for years and enjoyed Mountain Vista and the Broken Bow Lake area.
“Beavers Bend was my father’s absolute favorite place to visit. He’d talk about what a gem it is to Oklahoma. So, needless to say, I had high-expectations for my first trip. It far exceeded those. The cabin and all of its amenities made for one of the most relaxing and fun experiences I can remember. Also, kudos to the town and park for hosting bands of all sizes and from everywhere! Cabin-build, trees, peace and quiet, wine shops…I could go on. In a word, ‘go!”
-Mat Maxwell
We’ve been fortunate to have a few friends in the music industry that have helped build our cabin brand through the years.
Mat helped take our Mountain Vista media to an entirely new level.
Word Of Mouth Results In Huge Break
“I’ve been with The Swon Brothers for about a year and a half. They hired me off of a word-of-mouth recommendation from their (at the time) bandleader Joe Henderson, and a couple of video submissions. I got the call in-between playing services at Life.Church in Tulsa. Definitely had a big smile on my face that last set! A day later it was off to Nashville and on to Allentown, PA. We’ve played all over this country and beyond. As part of Carrie Underwood’s “The Storyteller Tour” we visited a ton of arenas and had the chance to see some really great cities. Lotta fun for a goofball kid from Tishomingo. Honestly can’t say enough good things about the guys. They’re genuine, hard-working, and incredibly talented, and we’ve also become good friends. I’m very fortunate to be able to work for them. Just a bunch of Okies that want to play music and bring folks joy. Be sure to come catch us live when you can.”
-Mat Maxwell
Sherri and I are looking forward to seeing Mat and The Swon Brothers in concert soon. The Okie from Tishomingo has done very well!
Thanks Mat and congratulations on your tremendous success!
Jerry Isbell, a graduate of the University of Oklahoma, has a diverse background in corporate, entrepreneurial and international sales, marketing, philanthropy and media ventures. In 2021, he co-authored the book "Explosion of Prosperity-A History of Broken Bow Lake, Beavers Bend State Park and Hochatown" with Oklahoma Hall of Fame member and famed author/attorney, Bob Burke.
Isbell began his career in media and marketing at KGOU Radio, KTVY Television and Remington Park Racetrack in Oklahoma City. Isbell also worked at a network affiliate in Minneapolis, MN. He has consulted internationally on sales, marketing and media projects.
Isbell was chosen as Oklahoma’s first field representative for Xerox Corporation's authorized agency program in the early 1990's. He later enjoyed success at Curtis 1000, an international print communications company, and was named “Great Plains Sales Representative of the Year” in 1994 and 1995.
In the late 1990's Isbell worked in management at Commercial Financial Services. He led a department of over 50 employees and was responsible for millions of dollars in monthly revenue. Isbell returned to Xerox in 1999 and won numerous Par Club awards while simultaneously completing the Xerox Management Program and earning certifications in Lean Six Sigma. He directed new business development territories that produced multi-million dollar annual sales in public, corporate and graphic arts sectors. He is a consultant for the Xerox Agent organization covering Oklahoma.
He has traveled the United States and Europe on projects involving marketing, sales, media, social media, including a project to begin an English speaking television channel in Paris, France.
Isbell founded BeaversBendVacations.com, a popular luxury resort in the mountains of southeastern Oklahoma. This creation was featured in the Sooner State’s centennial celebration book, Treasures of Oklahoma.
He is on the global board of directors of the Limbs for Life Foundation (limbsforlife.org) and has traveled internationally to promote their expansion and branding.
Isbell has been involved in American Kennel Club dog shows with his nationally ranked Brussels Griffon and boxers for many years. He resides in Norman, OK with his wife Sherri, a senior administrator at the University of Oklahoma. Sherri was named the International Publishing and Management Association’s National Contributor of the Year in 2013 and she has served as their President.
