This 10 pound hybrid was caught on Broken Bow Lake and is worthy of mounting above the fireplace. Bryce is infamous for his bass fishing knowledge and customer service. He’s been considered the top bass guide on Broken Bow Lake for many years.
“With some cooler temps, hopefully in the near future, fishing will continue to get better. September and October are great months to be out on Broken Bow Lake. If anyone is interested in booking a guided trip on the most scenic lake in Oklahoma, contact me. Dates are filling up fast. Book soon at BrokenBowLakeGuide.com,” Bryce said.
Jerry Isbell, a graduate of the University of Oklahoma, has a diverse background in corporate, entrepreneurial and international sales, marketing, philanthropy and media ventures. In 2021, he co-authored the book "Explosion of Prosperity-A History of Broken Bow Lake, Beavers Bend State Park and Hochatown" with Oklahoma Hall of Fame member and famed author/attorney, Bob Burke.
Isbell began his career in media and marketing at KGOU Radio, KTVY Television and Remington Park Racetrack in Oklahoma City. Isbell also worked at a network affiliate in Minneapolis, MN. He has consulted internationally on sales, marketing and media projects.
Isbell was chosen as Oklahoma’s first field representative for Xerox Corporation's authorized agency program in the early 1990's. He later enjoyed success at Curtis 1000, an international print communications company, and was named “Great Plains Sales Representative of the Year” in 1994 and 1995.
In the late 1990's Isbell worked in management at Commercial Financial Services. He led a department of over 50 employees and was responsible for millions of dollars in monthly revenue. Isbell returned to Xerox in 1999 and won numerous Par Club awards while simultaneously completing the Xerox Management Program and earning certifications in Lean Six Sigma. He directed new business development territories that produced multi-million dollar annual sales in public, corporate and graphic arts sectors. He is a consultant for the Xerox Agent organization covering Oklahoma.
He has traveled the United States and Europe on projects involving marketing, sales, media, social media, including a project to begin an English speaking television channel in Paris, France.
Isbell founded BeaversBendVacations.com, a popular luxury resort in the mountains of southeastern Oklahoma. This creation was featured in the Sooner State’s centennial celebration book, Treasures of Oklahoma.
He is on the global board of directors of the Limbs for Life Foundation (limbsforlife.org) and has traveled internationally to promote their expansion and branding.
Isbell has been involved in American Kennel Club dog shows with his nationally ranked Brussels Griffon and boxers for many years. He resides in Norman, OK with his wife Sherri, a senior administrator at the University of Oklahoma. Sherri was named the International Publishing and Management Association’s National Contributor of the Year in 2013 and she has served as their President.